Experience
Graduate Assistant at Pratt Institute
2025-
Graphic Design
Assist with visual research and design of print and digital projects for institue-wide offices and schools, including publications, internal and external multi-channel promotional campaigns, and social media assets.
Digital Output
Operate Roland UV printer and process printing cases for students, faculties and other institute-wide needs.
Creative Marketing Graphic Design Intern at Madewell
2025
Execute and translate brand identity across email, SMS and print marketing design, supported campaign branding, and led identity design for an intern project.
Senior Visual Designer at PicCollage
2018-2024
Brand & Marketing
Revitalized PicCollage's visual identity strategy, a top 10 photo editing app with 200 million downloads. Art-directed brand design assets, video content, and social media campaigns, elevating brand awareness across all channels.
Content Design & Artist Relations
Orchestrated cross-cultural collaborations with artists from 20+ countries, curating top-selling in-app content. Leveraged data analysis and trend research, directly contribute to 128% revenue increase.
Project Management
Led projects with design insights, improving and launching features for PicCollage's 16 million monthly active users. Optimize workflow management, achieving a 400% growth in subscription conversion funnel traffic.
New Product Development
Innovate creative new product through collaboration with cross-functional teams, design product identity, contributing to 316k impressions in the initial app launch.
Pursued my vibrant art brand, @tzu_ming_doodle, renowned for dog-inspired illustrated goods and creative explorations such as short stories and animation. Collaborated with clothing brands and other craft artists to launch unique products.
Graphic Designer at Cyberlink
2016-2017
Contributed to and localized global ad campaign assets across official website, social media and external partner sites including Dell, Samsung.