Experience
Senior Visual Designer at PicCollage
2018-2024
Brand & Marketing
Revitalized PicCollage's visual identity strategy, a top 10 photo editing app with 200 million downloads. Art-directed brand design assets, video content, and social media campaigns, elevating brand awareness across all channels.
Content Design & Artist Relations
Orchestrated cross-cultural collaborations with artists from 20+ countries, curating top-selling in-app content. Leveraged data analysis and trend research, directly contribute to 128% revenue increase.
Project Management
Led projects with design insights, improving and launching features for PicCollage's 16 million monthly active users. Optimize workflow management, achieving a 400% growth in subscription conversion funnel traffic.
New Product Development
Innovate creative new product through collaboration with cross-functional teams, design product identity, contributing to 316k impressions in the initial app launch.
Pursued my vibrant art brand, @tzu_ming_doodle, renowned for dog-inspired illustrated goods and creative explorations such as short stories and animation. Collaborated with clothing brands and other craft artists to launch unique products.
Graphic Designer at Cyberlink
2016-2017
Contributed to and localized global ad campaign assets across official website, social media and external partner sites including Dell, Samsung.