Senior Designer based in NYC. Rooted in digital, refined in craft, and delivers systematic solutions. Always bridging disciplines and doing things the most efficient way possible.
Experience
Senior Visual Designer at PicCollage
2018-2024
Brand & Marketing
Led effort in PicCollage's brand identity design, a photo app with 200 million downloads and 16 million monthly active users.
Designed brand campaigns from concept to delivery, including AppStore artworks, video content, social media assets.
Content Design & Artist Relations
Art-directed artists from 20+ countries, informed by data analysis and trend research, contributed in YOY 128% revenue increase in in-app purchase sales.
Workflow & Design Management
Built scalable design templates and campaign assets in Figma to support seasonal launches and high-volume marketing content.
Oversaw a team of 7 designers, ensured design quality, efficiency and the growth of individual designers.
New Product Development
Collaborated with cross-functional teams to innovate new products and improve UX, achieving 316k impressions in the initial product launch.
Founded and operated a pet-focused design brand, developing illustrated products from concept through production and delivery.
Explored materials, formats, and production methods to create distinctive, craft-driven merchandise.
Collaborated with brands, artists, and charities on co-created products and campaigns.
Prepared production-ready files and coordinated with vendors, ensuring accuracy and quality in final outputs.
Designed and managed social content and product storytelling to support launches and audience engagement.
Freelance Brand Designer at Jinka
2025
Designed brand identity systems including logotypes and visual assets for digital and physical applications.
Brand Creative Graphic Design Intern at Madewell
2025
Designed email marketing graphics and supporting 360 GTM campaign assets across digital and retail channels, adhering to a highly structured, photography- and type-driven brand systems.
Led brand design for campaign proposal, assisted photoshoot and designed collateral print, digital assets and pitch deck.
Contributed to workflow and system improvements to support efficient production and consistent brand execution.
Graduate Assistant at Pratt Institute
2025-
Graphic Design
Assist with visual research and design of print and digital projects for institue-wide offices and schools, including publications, internal and external multi-channel promotional campaigns, and social media assets.
Digital Output
Operate Roland UV printer and process printing cases for students, faculties and other institute-wide needs.
Creative Marketing Graphic Design Intern at Madewell
2025
Execute and translate brand identity across email, SMS and print marketing design, supported campaign branding, and led identity design for an intern project.
Graphic Designer at Cyberlink
2016-2017
Contributed to and localized global ad campaign assets across official website, social media and external partner sites including Dell, Samsung.
Education
Pratt Institute
New York, NY, 2026
Master of Science, Packaging, Identity and Systems Design
Type@Cooper, The Cooper Union
New York, NY, 2023
Condensed Program In Typeface Design
National Chengchi University
Taipei, Taiwan, 2018
Bachelor of Arts, Advertising Department, College of Communication
Bachelor of Science, Digital Technologies and Contents Undergraduate Degree Program, College of Science