Product Identity
Year
2018-2019
Category
Product Identity and Ideation
Project Link
Team
Chris Chen (Product Lead/Product Designer), Raymond Wu (iOS Engineer), Ming Chang (Visual Designer)
Introduction
Vibes Video Editor is designed to bring users without editing skills a hassle-free video editing experience. With video highlight detection technology, Vibes empowers users to effortlessly generate high-quality video edits with just a tap. The bold visual identity emphasize the vibrant atmosphere that Vibes can create with users videos and the smooth yet flexible user experience.
User Profiles
Interviews with cat meme sharers and journal users revealed four user types for Cattitude. My aim is to identify key traits that resonate with users' diverse motivations and needs, crafting a visual identity that strikes a balance between the raw nature of memes and a friendly look-and-feel.
