PicCollage Promotional Video
Motion Design
Video Editing
Digital Design
Year
2018-2024
Role
Video Editor, Motion Designer
Over six years at PicCollage, I produced promotional and marketing videos across App Store, social, and paid campaigns, ranging from feature demos to fully art-directed brand spots. This page highlights a few of those pieces.
A Mother's Day Story
Channel
Appstore, Instagram, Pinterest, Youtube
A stop-motion-style scrapbook built for Mother's Day, following a poem that traces a mother's love through each stage of her child's growth. Rather than showcasing PicCollage's tools directly, the video leans fully into emotion. Features of the app such as cutouts, doodles, and stickers appear as a natural part of the memory-making. The goal was to move past what the app does and toward why it matters, prompting viewers to make something for their own mom because of what it means to hold onto a memory. I wrote the concept, storyboarded each beat, and animated and edited the piece in its entirety.
Handmade Holiday
Channel
Appstore, Instagram, Pinterest, Youtube
I created this holiday video by combining filmed stop-motion footage with motion graphics to make the experience of using PicCollage feel tactile and hands-on. The video moves into the phone, where hands build collages from holiday memories using three different creation modes: freestyle, grid, and templates. It then zooms back out to reveal the finished collages together on the phone.
The concept was inspired by how seamless and playful the app feels to use. I wanted making a digital collage to feel almost like crafting something with your own hands, while also showing how easily users can create and preserve holiday memories right at their fingertips.
More video work coming soon (App Store preview videos and social campaigns).
Related Projects
PicCollage Magic Messaging
Identity
Magic Messaging is a sub-brand initiative within PicCollage, a photo app with 200 million downloads, designed to surface and unify the app's AI-driven photo editing features.
Cliq
Identity
Cliq is a modular creative framing system, made for any size of artwork, any wallspace, and any decor style.