Year
2025
Category
Packaging Design
A vacuum formed packaging for collaborative brand expression.
This is a collaborative campaign proposal for Gentle Monster, a cult luxury eyewear brand, and Nothing, a novelty electronics brand. True Vision, a digital camera and an eye glass design, is more than sight, it’s the clarity to see through, the transparency to understand, the lens to capture what others miss.
Design Process
In the beginning of this project, I have made a conscious decision to not solve any problems or pain points, which is how I usually approach my design. Instead, I want to use this material as a narrative device, combining recent cross-sector collaboration trend I saw in fashion marketing. This has given me lots of freedom to imagine and explore all sorts of expression and how the product can interact with the packaging.
